Vinda, the leading household paper brand in China, joined hands with Tudou.com in video marketing.
Vinda invited Tudou.com to film 2 marketing videos to showcase the “gentle soft” “gentle-strong” and “fragrant”quality. To achieve viral effects, the videos can also be shared to Kaixin.com, Renren.com, Sina microblog etc.
Vinda also created its own campaign page to interact with netizens. By uploading 4 pictures online, they could get an auto-generated dispenser image with these pictures. Netizens could then share their own dispenser images to SNS or weibo for friends to vote. The top 12 dispenser images would be made into real dispensers by Vinda.